Three content opportunities for venture capital firms

Over the past six years, I’ve watched a number of venture capital firms experiment with content to varying degrees of success. And for me, success in brand publishing can primarily be determined by answering one simple question: “Did the content keep coming?”  One viral hit can feel good, but genuine success comes from building meaningful, lasting content franchises that build and engage audiences over time. Producing content is only worthwhile if it can be done repeatedly and sustainably. I believe VC firms looking to launch or refocus their publishing strategies should focus their attention on three key areas: Data-driven content, live events, and emerging mediums. Data-driven content  Some of the highest value content VC firms can offer to