For journalists working in brand publishing, new challenges emerge

A growing number of companies are now building publishing and content operations in-house, and many are hiring journalists to spearhead them. But as editorial roles within brands become more common, fundamental differences between editorial functions at “traditional” media outlets and those at brand publishing operations are becoming increasingly clear. Brand publishing initiatives have become an attractive career option for journalists and editors in recent years, with many leaving media companies in search of better compensation and greater stability at brands. But while editorial roles within brands are often functionally similar to those at media companies, they come with their own set of demands and challenges. Editorial staffers making the transition say they’re facing diffe