Workshops are intensive half-day or full-day consultations based on proven strategies, tactics, best practices and real-world experience gleaned from our work with dozens of subscription publishers across a range of audiences and verticals, and a varierty of companies building editorial and content operations to establish meaningful long-term relationships with audiences.
Workshops are not “lean-back” classes — they’re private interactive sessions designed to address challenges specific to your business and drive tangible progress quickly. They include access to all Guides, Resources and Insights across the Toolkits site.
Recent Workshops have focused on:
Brand PublishingFormulating brand publishing strategies
How to develop clear goals and objectives for brand publications, determine target audiences and personas and articulate an editorial mission that drives results.Hiring and interviewing for content roles
Best practices for hiring and retaining editors and writers and how to test candidates abilities with practical exercises.Creating compelling content
How to institute editorial processes to maintain consistent content production and package content effectively.Other workshops have covered:
▪ Developing events and conference content
▪ Writing and reporting
▪ Structuring content teams
▪ Launching and growing content-based newsletters
Subscription PublishingPricing and promotional strategies
How to price subscription products effectively and implement responsible marketing and promotional strategies that translate into meaningful subscriber relationships and sustainable long-term revenue.Onboarding subscribers
How to implement highly effective onboarding processes that help minimize churn and boost subscriber engagement, retention and revenue.Reducing passive subscriber churn
Tactics for mitigating passive subscriber churn and minimizing revenue lost unnecessarily from payment failures.Other workshops have covered:
▪ Evaluating and selecting paywall technology providers.
▪ Limiting password sharing and using it as a growth opportunity.
▪ How to handle “sleeper” subscribers.
▪ SEO strategies for paywalled content.
Schedule an intro call now, or fill out the email form below to learn more about workshops, help us understand your specific needs and desired outcomes, and book your slot.