Toolkits is tracking the subscription approaches of 100 top publishers, including their pricing and promotional strategies, product positioning and messaging, the evolution of their landing pages, and more.
Below is a snapshot of 25 leading publishers’ subscription landing pages, as displayed to U.S. users in May. Download the high-resolution collection or individual images below.
Methodology: Toolkits analyzed the top 100 publisher sites selling digital subscription products and collected data on May 22, 2023. Sample sites were ranked and selected based on the volume of U.S. visits during 2022 as measured by Similarweb, and accessed from a New York City IP address.