Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
Consumers say their distaste for advertising within publishers’ subscription products is growing, suggesting appetites for ad-free experiences could be growing too.
73% of consumers say they’re more likely to subscribe to digital publications when offered introductory discounts.
58% of digital publication readers say they regularly attempt to circumvent paywalls, down slightly from 63% in 2022.
Brands are increasingly attempting to monetize the content they produce and publish, turning what was previously a marketing activity into a source of revenue in its own right.
Organic distribution is winding down, and publishers wishing to drive traffic to their owned and operated properties should increasingly expect to pay for it.
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Consumers may be spending on subscriptions less cautiously than they were last year, when fears of a recession were more acute.
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.