Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.
FTC plans hearing on proposed ‘click to cancel’ subscription rule
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
Appetite for ad-free publisher subscriptions could be growing
Consumers say their distaste for advertising within publishers’ subscription products is growing, suggesting appetites for ad-free experiences could be growing too.
Introductory discounts drive subscription purchases, consumers say
73% of consumers say they’re more likely to subscribe to digital publications when offered introductory discounts.
Over half of readers attempt to circumvent publishers’ paywalls
58% of digital publication readers say they regularly attempt to circumvent paywalls, down slightly from 63% in 2022.
How brands are generating revenue directly from their content initiatives
Brands are increasingly attempting to monetize the content they produce and publish, turning what was previously a marketing activity into a source of revenue in its own right.
Publishers enter the era of paid distribution
Organic distribution is winding down, and publishers wishing to drive traffic to their owned and operated properties should increasingly expect to pay for it.
Research: Consumers know brand content when they see it
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Subscribers say they’re less likely to cancel now than they were in 2022
Consumers may be spending on subscriptions less cautiously than they were last year, when fears of a recession were more acute.
Practical and new: The brand content that consumers find most engaging
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.