Who we are
A team of veteran media executives, journalists, strategists, product experts and operators with extensive and varied experience building, launching and operating content-led digital businesses.
What we advise on
Brand Publishing & Content
- Editorial strategy development
- Operational and executional approaches
- Editorial product and positioning
- Distribution and audience development
Subscriptions & Memberships
- Product and feature development, positioning and pricing
- Subscriber acquisition and conversion funnels
- Technology stacks
- Retention strategies
- KPIs, metrics and benchmarking
Publishing & Media
- Editorial strategy
- Operational and structural organization
- Audience development
- Publishing technologies and platforms
Who we work with
- Brands and marketers
- Publishers and media
- Venture capital and private equity
- Technology and software companies
- Consulting firms, agencies and PR
- Sports and entertainment
What we’ve worked on
- Devised, designed and helped build journalism-led publications for venture capital firms.
- Conducted editorial strategy overhauls for major-league sports teams.
- Advised on editorial strategy, newsroom organization, structuring and hiring for startup news publications.
- Created publishing product strategies for global consulting firms.
- Developed business strategies and growth plans for subscription-based publishers and products.
- Designed efficient and effective subscriber conversion funnels and retention programs.