Every effective brand publishing team needs a dedicated content meeting. Ideally these happen at least every week. For bigger operations that produce more than 10 stories or posts a day, a daily meeting might be more beneficial.
It’s best to not let a wider marketing meeting subsume this content focused meeting. Ideally this may even be the only meeting writing staff attend. This is the time to ask writers to go through stories that editors or managers might want more information on or tweaked slightly. This is also a good time to open up for discussion on the big trends or news happening in the industry or the company that should be covered, but it isn’t clear exactly how.
For more information on running a content meeting, see the Editorial Processes and Pitching Guide.