2021 was the year brand publishing grew up

It was the year that companies that were previously dabbling in content began to demonstrate serious commitments."Going direct" became a rallying cry for a number of companies as they attempted to circumvent traditional media in favor of speaking to audiences directly.Another top theme was a slew of big-name editorial talent that landed inside brands, ready to build newsrooms and publications. This was the year that brand publishing evolved and came into its own. Companies have dabbled in content for years, but in the past year a growing number have demonstrated more serious commitments to building significant content initiatives and audiences of their own. The year in brand publishing was underscored by bold proclamations from major companies about their publishing intentions, a