Micropayments vs subscription models, and how subscriber engagement drives retention for the Washington Post.
Google’s AI-driven search experience is here, and legal considerations for brand publishers using AI tools.
Early-tenure subscribers are a growing focus, and publishers worry the FTC’s subscription crackdown could negatively impact their revenue.
Retail media’s supersized growth, and the top skills for content marketers.
Sherwood’s pitch to advertisers, plus why mattress brands love magazines.
The marketing messages that drive news subscriptions most effectively, and the FTC sued Amazon for “sabotaging” consumers’ attempts to cancel subscriptions
In a post-pandemic era, physical events are becoming popular again for brands, particularly as live expressions of their publishing initiatives.
When attempting to convince consumers to pay for news subscriptions, publishers should give consumers multiple reasons to do so, according to a new study.
A snapshot of 25 leading publishers’ subscription landing page approaches.
The Federal Trade Commission said Amazon used “dark patterns” to trick consumers into enrolling in automatically renewing Prime subscriptions.