Google’s new update, and Mercury’s new ‘Raise’ content effort.
Amazon executives were “okay” with people being signed up for Amazon Prime membership without their knowledge, the FTC said in an amended lawsuit.
The news giant intends to monetize a portion of its 149 million web visitors via subscriptions under the direction of incoming CEO Mark Thompson.
Brand publishing can be a hugely effective tool for helping companies build awareness and engagement among current and prospective clients and customers. For many organizations, particularly in the post-COVID era.
Local publishers need an ARPU boost, and The Economist moves its podcasts behind a paywall.
When it comes to paying for access to in-car digital services, most consumers would prefer to do so with flexible subscriptions than one-time upfront fees.
Brands see opportunities in live events as a way to connect with audiences.
The manufacturer walked back plans to charge owners subscription fees to activate heated seats in their cars.
The AI arms race, and a fork in the road for content marketers.
News publishers continue to beef up their subscription offerings, and major publishers attempt to block ChatGPT and other AI services.