More subscription payments are failing due to insufficient funds, and Disney is next to crack down on account sharing across Disney+, Hulu, and ESPN+.
Adoption of artificial intelligence for brand content has been slower than some expected, but marketers remain bullish on its potential.
We asked publishing executives what trends and challenges they believe will shape the year ahead for content-based subscription businesses.
Publishers are being more transparent with readers about their business incentives, and The Washington Post wants to move beyond subscriptions.
When it comes to paying for access to in-car digital services, most consumers would prefer to do so with flexible subscriptions than one-time upfront fees.
Publishing will play an increasingly central role in many companies’ marketing strategies over the next 12 months.
The news publisher will begin charging for access to portions of its content in January as it attempts to reduce its reliance on advertising revenue.
English-language publisher brands ranked by total number of digital subscribers.
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
Brands are increasingly attempting to monetize the content they produce and publish, turning what was previously a marketing activity into a source of revenue in its own right.