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Advisory Services

As connected advisors to leading publishers, brands and technology companies, Toolkits’ trusted counsel and guidance helps uncover growth opportunities and drive tangible business outcomes.

Get ahead

Toolkits’ expertise, insight and intelligence supports clients by:

  • Delivering unique insight into cutting-edge strategies, tactics and approaches.
  • Keeping them a step ahead of key market trends and developments that impact their businesses.
  • Helping to identify and capitalize on growth opportunities.
  • Providing authoritative, objective feedback on strategies, products, approaches and tactics.
  • Plugging internal knowledge gaps and giving objective and impartial second opinions and gut checks.
  • Highlighting potential pitfalls and risks based on real-world experience.

Get started

Advisory relationships scale to meet client needs:

On-Demand
Consultations Includes 3 advisory hours.
Advisory
Membership Ongoing access to Toolkits’ trusted counsel and guidance. *Renewable quarterly
Custom Advisory
Packages Packages of hours tailored to suit client needs. *Starts at $5,000

Hours can be allocated based on client needs, including calls, meetings, document and product reviews, and written feedback.

Our expertise

We are connected advisors to leading publishers, brands and technology companies:

Editorial & content

  • Editorial, audience and content strategy.
  • Product and feature development.
  • Audience development and growth. 
  • Content planning and development.
  • Monetization and business model optimization.
  • Operational approaches and systems.
  • Team structure and organization.
  • Staffing and talent development.
  • Audio, video and multimedia.
  • Live and virtual events.

Subscription publishers

  • Subscription and access model strategy.
  • Editorial product, content & feature development.
  • Product positioning and pricing.
  • Audience growth, distribution and diversification.
  • Marketing and conversion funnel optimization.
  • Engagement, retention & churn mitigation.
  • Monetization and yield maximization.
  • Technology stacks.
  • Data, analytics, KPIs and benchmarking.

Technology & services companies

  • Ecosystem trends and developments.
  • Competitive landscape insights.
  • Positioning and messaging.
  • Product-market fit.
  • Go-to-market planning.
  • Executive positioning.

Our clients

We currently work with:

  • Media holding companies.
  • General interest and news publishers.
  • B2B and “prosumer” media companies.
  • Niche digital-first publications.
  • Global consultancies.
  • Venture capital and private equity firms.
  • Financial services and fintech.
  • Major-league sports teams.
  • Technology and software companies.
  • Publisher tools and technologies.
  • Advertising and marketing technology.
  • Marketing and advertising agencies.