Insights & Newsletters
Practical analysis of crucial trends and developments delivered to your inbox.
Guides & Resources
Actionable guidance, templates and best practices from practitioners and experts.
Advisory Services
Customized engagements designed to address specific challenges and drive tangible outcomes.
Subscription Publishing
For publishers and media companies looking to establish and grow sustainable subscription & membership products and businesses.
Major news publishers grow revenue with a blend of subscriptions and advertising
Subscription models aren’t right for every publisher, but some are building robust advertising and subscription businesses alongside each other.
Brand Publishing
For brands building content and publishing operations designed to forge direct relationships with audiences.
Brand publishers should be hyperfocused on serving specific audience needs
Content focused on a highly specific need or topic often finds an audience much quicker, and provides much clearer opportunities for differentiation.
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Founding team
We are media executives, journalists and product managers with extensive experience building and operating sustainable content products and businesses at leading media companies.
Shareen Pathak
Shareen is a journalist, editorial strategist and content product leader who specializes in launching and operating market-leading digital publications and content initiatives. She’s worked as a reporter and editor covering digital media in newsrooms in the U.S. and Singapore, including The Straits Times, Dow Jones and Crain Communications. She also advises publishers, brands and ad agencies on how to create high quality and efficiently run media operations. She previously ran editorial products at Digiday media and was the founding editor of Glossy, a publication about the future of fashion, luxury and technology. She’s a graduate of the Columbia University School of Journalism.
Jack Marshall
Jack is an editor, media operator and product manager with a proven track record building content-led digital products and subscription businesses for a variety of audiences across a range of verticals. He spent a decade covering digital media and publishing businesses for leading media companies including The Wall Street Journal, Digiday, Incisive Media and News Corp., before moving on to build and operate subscription products and consumer revenue initiatives. He advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable digital content products, and how subscription models can effectively drive revenue as part of a broader revenue mix.