News publishers hope for an election-driven subscription boost
An eventful year for news could help grow subscriber retention and revenue, even if it doesn’t drive spikes in new conversions.
15 generative AI tools for content marketers
The artificial intelligence tools creating the most buzz among brand publishing and content teams.
Salesforce+ is seeing success, and news publishers hope for an election subscription boost
The Toolkits Show makes sense of the major themes and developments shaping the business of content.
Original reporting is table stakes for publishers in an AI world
Publishers are recognizing their futures hinge on the ability to uncover new information and contextualize and present it in ways that AI cannot.
Tracking publishers’ relationships with generative AI companies
Toolkits’ database detailing which publishers are licensing their content to generative artificial intelligence companies and which are taking legal action.
Publisher brands with the most digital subscribers
The Toolkits ranking of the top English-language publisher brands, ordered by the total number of paying subscribers with access to their digital subscription products.
Research: Consumer attitudes to publishers’ subscription products
Consumer attitudes to publishers’ subscription products are evolving as media companies place greater emphasis on generating revenue directly from their audiences.
Salesforce’s ‘Netflix for Business’ is seeing success
Three years in, the company says it plans to double down on its video streaming destination.
A new upfront will pave the way for brands to get in on entertainment projects
For some brands, entertainment is the new advertising.
Robinhood (finally) launches Sherwood News
The company has also rebranded its flagship Snacks newsletter and updated integration with Chartr, the data newsletter it acquired a few months ago.
Is Hunterbrook the future of brand-owned content?
The firm is essentially putting together two of the worst-kept secrets in finance and financial journalism.
